September 05, 2018

Titan Company along with Rana Uppalapati flags off ECHO today

ECHO which stands for ‘Educate to carry her onwards’ is an initiative to raise funds for the education of underprivileged girl children

Hosur: Titan Company in collaboration with Tata group is proud to associate with Rana Uppalapati, Titan’s business associate and international skater who kick started his journey today on skates to cover the Indian Golden Quadrilateral (all of 6000kms) in the next 90 days. The flag off was at Hosur, Titan’s 1st watch factory and the next stop over was at ‘Integrity’- Titan’s corporate office in Bangalore at Electronic city.

Bhaskar Bhat, managing director, Titan Company, with international skater Rana Uppalapati at the event

As part of the journey, the program will raise funds for the education of 25,000 underprivileged girl children and create awareness among 6 lakh children on child safety, especially on ‘good touch and bad touch’.

On the flag off, Bhaskar Bhat, managing director, Titan Company, said “This is an exciting adventure that Titan has chosen to be a part of, staying true to our nature of being innovative, disruptive and making a difference along the way. This year that we have chosen, also commemorates the 150th anniversary of the Tata group's founding, a toast to the visionaries who shaped a business institution like no other.”

NE Sridhar, AVP and head, corporate sustainability, Titan Company, shared his view that, “At Titan, we always look forward to help the underprivileged and ECHO is a noble way to help in girl child education. This is one of our many endeavours to nurture and nourish the society we have grown in. We wish Rana all the best to successfully complete his journey.”

Sharing his viewpoint on the occasion, Rana Uppalapati, Titan’s Business Associate, said that “It’s a great initiative to be a part of along with Titan Company Limited. Titan and I are both passionate about the education of girl child. We also want to do our bit on child safety to educate children, not only girls but also boys on Good touch and Bad touch’.

Additionally, this campaign will also witness organisations like KC Mahindra Educational Trust Mumbai and IIMPact, Delhi coming together as partners towards whom the funds collected will be disbursed. Both organisations have already partnered with Titan in their ongoing program of remedial education of the girl child. Titan is also associating with CII-Young Indians and their Project Masoom for training on child safety. CII-YI and Titan will carry out 6,000 awareness sessions for children on ‘Good Touch and Bad Touch’ as part of ECHO programme. The logistics for Rana’s journey will be taken care of by “You too can run”.

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